Your forecast isn't a plan.
Why typically 80% of pipeline never closes – and what your CRM doesn't show you.
- Why Strategy Leakage is the real problem – not a lack of sales pressure
- The 4 metrics that reveal whether your team works with the system or against it
- A 5-question self-diagnosis: is your growth actually steerable?
PDF · 12 pages · No newsletter, no ads
Reality check
Does this sound familiar?
- Your forecast looks plausible – but rarely lands accurately.
- Your team is busy – but not always effective.
- You can't say which deals will fall through next.
- Growth feels more reactive than steerable.
The biggest growth losses often happen weeks before they show up in reports.
What to expect
12 pages. Compact. Clear.
This whitepaper gives you four concrete tools to make your growth steerable again.
- The 3 types of Strategy Leakage – and why each one slows your growth
- 4 benchmark metrics in comparison – where top performers structurally work differently
- A 5-question self-diagnosis – in 90 seconds you'll know where your company stands
- 4 prerequisites for a steerable revenue system – and where to start first
„In 18+ years of B2B marketing I've seen the same pattern again and again: companies invest in more sales activity when the real problem sits in the system. This paper names what many CEOs sense but can't put into words."
- Advisory with B2B SaaS teams
- 18+ years of experience
- International leadership
- Founder perspective
Sparring
After reading: 30 minutes of sparring with Anita.
No sales pitch. A structured exchange around one concrete question:
„Which deals in your pipeline should never have existed – and how can you tell?"
When sparring makes sense
Forecast uncertainty
Quarterly forecasts have missed in the last two quarters
Pipeline blindness
You can't say which deals will tip over next
Alignment gap
Marketing and sales visibly prioritize differently
30 min · You leave with an honest assessment
Sparring with Anita: 30 minutes, structured, no sales pitch.
Request sparring →