Anita Suk — Strategist. Practitioner. Founder.

18+ years in B2B marketing in international roles, with international marketing leadership at Software AG (Director Growth Marketing, +11 % revenue in the business unit); earlier B2B marketing with budget ownership at Immonet (Axel Springer). Core focus areas: pipeline and demand strategy, positioning, marketing operations and AI-enabled go-to-market workflows. Additionally founder and CEO of GrowthKit, an AI-powered SaaS platform for GTM teams. This dual role — strategist and practitioner — means every recommendation is grounded in decisions that were actually made, tested and owned, not in pure consulting theory.

Primary audience: B2B tech, SaaS and IT companies in the DACH region with roughly 50–1,000 employees, for interim engagements also beyond, sitting at a decisive growth stage — pipeline needs to become more predictable, marketing budgets need to deliver measurable impact, and AI needs to be integrated into existing GTM processes in a meaningful way. Typical contacts are founders, CEOs, CMOs and marketing leads who need senior sparring — or experienced marketing leadership on a temporary basis that takes ownership, not generic agency services.

Recurring focus areas: positioning and messaging for complex B2B offerings, building predictable pipeline logic instead of isolated campaigns, structuring marketing operations and reporting, integrating AI into content, demand and sales workflows, and strategic guidance during growth, reorg or funding phases. A common thread across most engagements: getting clarity on which one decision currently has the biggest leverage — and which activities should be deliberately stopped.

An agency delivers execution — campaigns, content, channels. This consulting delivers clarity, structure and strategic decisions. There are no retainers for ongoing production, no bundled packages and no incentives to upsell additional services. A sparring engagement ends once the clarity the internal team needs is established; an interim or fractional engagement ends once the structure stands on its own or a successor is in place. That makes the work fully compatible with existing agencies and in-house teams, without competing with them.

Consulting is delivered in German and English at equal quality — written and spoken, and on request also in Croatian and Spanish. This matters for international B2B tech companies with mixed teams or headquarters outside the DACH region. Workshops, sparring sessions and written deliverables (strategy papers, recommendations, frameworks) can be produced in either language depending on the stakeholder setup.

The first step is always a 30-minute intro call — free, no pitch, no commitment. The call clarifies whether topic, maturity and expectations are a fit. If yes, a concrete proposal follows: format (sparring, workshop, consulting engagement, fractional CMO or interim head of marketing), cadence and investment level. If no, you still get an honest assessment and — where possible — a pointer toward more suitable alternatives.