Services — Consulting that delivers.

All four formats apply the same specialisation — demand generation and growth marketing for complex B2B products. The difference is the engagement model, not the discipline. Sparring fits when an internal team exists and what's missing is senior perspective on the hard decisions. Workshops are the right call when a team wants to build a concrete capability — demand generation, positioning, AI workflows. Consulting works when a defined outcome needs to be delivered in a fixed timeframe: demand generation architecture, go-to-market, repositioning. Fractional CMO is the answer when demand gen / growth marketing leadership is needed on an ongoing basis with full accountability. In the intro call, we figure out which format matches the actual constraint.

The 30-minute intro call is deliberately short and structured. We talk through the current marketing situation, the most important growth goals for the next 6–12 months, and where things actually stall: pipeline, positioning, team, tools. At the end, you get an honest read on whether — and in which format — working together makes sense. Sometimes the answer is that something other than consulting is the better investment right now. No pitch, no sales loops.

The focus is on B2B companies and tech startups where marketing decisions actually move the needle — typically between 10 and 500 employees. Early-stage startups benefit most from sparring and workshops, where costs stay controlled and founders work directly with senior input. Established scale-ups or mid-market companies with marketing teams use consulting or fractional CMO more often. Size matters less than business model: this is built for companies with explanation-heavy products that need real B2B marketing.

Yes — that's the most common path. Many clients start with a workshop or a sparring block to answer a specific question, then decide whether a consulting project or a longer fractional CMO engagement is the right next step. Some combine ongoing sparring with occasional workshops for their team. The key is that each format has its own logic and purpose — they complement each other, but don't replace each other.

All formats are fully available in English and German. Sessions, workshops, documents and reports can run in one language or mixed — for example when an international team discusses internally in German but needs deliverables in English. Both languages are used at senior level, with no loss of depth in the advisory work.

Sparring and workshops can typically begin within two to four weeks of the intro call. Consulting projects and fractional CMO engagements usually need four to six weeks of lead time to handle onboarding, stakeholder alignment and a clean start. In urgent situations — ahead of a launch or funding round — shorter lead times are possible, capacity permitting.