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Collaboration
Always the same six phases, each ending in a written deliverable. Not for the sake of tidiness, but so that it doesn't take until the final phase to find out whether it holds.
Anyone who guarantees growth is selling a feeling. Results happen inside the company, with its resources and in its market — I'm there for it, but I can't promise them. What can be assured is everything upstream of that.
Target metrics are defined together at the start and reviewed in writing at the end. What I can't control, I don't promise — what I assure, you can hold me to.
Start without commitment
You don't need to award a full engagement to see how I work. The Marketing Clarity Check gives a first read; the GTM Clarity Sprint delivers a robust plan in four weeks — fixed scope, fixed deliverable.
Depending on the format — sprint, workshop, engagement, fractional — the weights shift. Never the sequence.
Starting point, goals, expectations. This is also where we decide whether it's a fit. If not, I'll say so — it's the cheapest moment to do that. Part of this is the question of who from the operating teams will participate — without them, every result stays on paper.
Result: Proposal with goals, scope and approach.
Tools: Structured discovery call, Clarity Check.
Data, processes, roles, existing tools. Not an audit for its own sake, but the factual basis both sides can later refer back to.
Result: Analysis document with findings and named bottlenecks.
Tools: Ahrefs, Peec AI, Search Console, web analytics, the company's CRM and usage data, interviews with marketing and sales.
Concrete actions, prioritised. Prioritised means: in a sequence — and with what is deliberately left aside.
Result: Action list with rationale, effort and ownership.
Tools: Claude and Claude Code for modelling and prototypes. Whatever I recommend, I've tested on a working example first.
Supporting your teams through delivery, including the question of who owns what. We build the first workflow together — you build the second. After that I make sure what we built actually gets used.
Result: Meeting notes, updated plan, clarified responsibilities.
Tools: n8n, Make, APIs as reference architecture; Langdock and comparable platforms in your environment.
What worked, what didn't, what's still open. Even when the answer is uncomfortable — especially then.
Result: Results document against the agreed goals.
Tools: Measurement logic defined up front — pipeline, adoption, visibility in search and AI answers.
Closing conversation and honest feedback. It flows back into the process — which is why it gets a little better after every engagement.
Result: Closing note and documented improvements.
Every company needs something different. Some are looking for a sparring partner for strategic decisions, others want support all the way into execution. That's why the collaboration can be adapted flexibly to your situation.
We analyse the starting situation, develop a go-to-market strategy, prioritise actions and create a clear basis for decisions. The foundation of every collaboration — usually as project-based consulting or as a GTM Clarity Sprint.
On request, I actively accompany the implementation. We build the first workflow, the first dashboard or the first AI agent together — often as part of AI adoption or a workshop. The goal is that your team can continue independently afterwards.
Many companies I accompany over several months — as a sparring partner or as a fractional CMO. We regularly review priorities, make decisions together and adjust the strategy to new insights.
I don't take on ongoing content production, permanent campaign management or technical system operations. When operational support makes sense, I'm happy to work with your teams or existing partners. A marketing clarity check shows upfront whether that's the right path.
The collaboration doesn't end after a workshop or a strategy. Some engagements last a few weeks, others accompany companies for months. What matters is not the duration, but the value for your company.
A process ensures that every engagement runs with the same care. It does not ensure that the recommendations are right. That only comes from having seen the same situations several times — from different positions.
In B2B marketing since 2007. 13 years in the Software AG group, most recently seven as Director Growth Marketing – Global Demand Center: building and leading the global demand center, international teams of over 15 people, a marketing budget in the single-digit millions across DACH and EMEA, double-digit pipeline growth. Before that B2B marketing with budget responsibility at Immonet, then part of Axel Springer. Independent since October 2025.
What follows from that:
It's not about the number of years. It's about having already made the expensive mistakes — and being able to name the ones about to happen.
Experience alone has an expiry date. In this field, knowledge ages in months.
That's why I run my own company on the stack I recommend: lead research and enrichment, email verification, lead scoring, campaign orchestration, CRM integration, visibility measurement in search and AI answers. In production, not as a demo. That's what makes it visible what works, what eats effort and what gets switched off again after three weeks — the part that rarely shows up in consulting conversations.
One without the other isn't enough. Enterprise experience is plentiful in the consulting market. People building AI workflows, by now too. Both in one person is rare.
AI and agents
Claude · Claude Code · ChatGPT · Langdock · MCP
Automation
n8n · Make · APIs and webhooks
Go-to-Market
CRM integration · lead enrichment · email verification · lead scoring · campaign orchestration
Visibility
Ahrefs · Peec AI · Search Console · web analytics
Data & CRM
Salesforce · Supabase · Dreamdata · Pipedrive · 6sense · Apollo · Hunter
Continued education
MIT Management Executive Education (2022) · University of Cambridge (2021) · Forrester, Mastering Portfolio Marketing (2020) · Prompt Engineering – AI in the Workplace (2025)
No pitch. At the end there's a concrete proposal — or an honest assessment that it's not the right moment.