AI Adoption Assessment · Marketing & Sales
AI is rolled out.
The business impact isn't.
The licenses are bought, the tools are rolled out, the first pilots are running. And still: barely better campaigns, barely more pipeline or faster sales processes. The tools are there — usage stays sporadic. The AI Adoption Assessment shows what's holding it back and which levers deliver the biggest business value.
30 minutes · Free
„Rollout means: the tool is there. Adoption means: it gets used. The AI Adoption Assessment shows in black and white where that gap sits in your organisation — and what it costs.“
A good fit when …
Is the AI assessment worth it for you?
You've rolled out AI tools, but see no real usage in marketing and sales.
You want clarity on where AI actually creates impact — instead of more tool experiments.
You need a solid foundation before time and budget flow into a rollout programme.
You want an independent assessment, not a tool recommendation with a vested interest.
The model
From foundation to business impact
What you get
Four concrete deliverables
Status analysis
A structured picture of where AI is genuinely used in your marketing and sales processes today — and where it stalls.
Adoption gap report
A concrete view of the gap between the tools you've introduced and how they're actually used — including the root causes in teams and processes.
Prioritised roadmap
A realistic sequence: which use cases first, who needs support, what can be scaled with little effort.
Business case outline
A first read on where the biggest lever sits — so the investment in enablement becomes tangible.
The process
Four steps to clarity
Kickoff & goals: 30 minutes to clarify context, teams and expectations.
Analysis: interviews and a review of your existing AI usage in marketing and sales.
Evaluation: adoption gap report, prioritised roadmap and business case outline.
Results session: a joint walkthrough and a clear recommendation for the next steps.
Your investment
AI Adoption Assessment
A clear diagnosis at a fixed price — no day-rate risk, no scope creep.
About Anita
I don't advise from theory. I advise from practice.
18+ years in B2B marketing across SaaS, tech and agencies — international marketing leadership at Software AG, earlier Immonet (Axel Springer).
AI workflows I built and introduced myself in real B2B teams — not guided from theory.
Independent. No software sales, no hidden agenda — just an honest assessment.
What comes after
From assessment to implementation
The assessment stands on its own. If further collaboration follows from it — workshop, sparring or consulting — then because the results call for it, not because it's part of the package.
Frequently asked questions about the AI Adoption Assessment
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